THE RESERVE PRIVEE CONCEPT


Canadian new moms can finally find latest "easy nursing" and Kangaroo care fashion clothes and bras adapted to their needs and available - in stock - in a vast choice of sizes and colours.


Exclusivities, a lot of Canadian-made, reputable brand names, imports, craftsman creations, even the most discriminating mommy will undoubtedly be satisfied with that many choices.


We were also the first to offer to Canadian Moms the Skin to skin garments under VIJA DESIGN label, those garments facilitates breastfeeding and maximizes the well-being of mother and baby.

The Reserve Privee Concept is a virtual boutique dedicated exclusively to breastfeeding and the needs of the new mother. We offer virtual window-shopping 24 hours/7 days a week in mini-shop format, something very practical during this life phase.

Customers can buy with confidence on our entirely secure Internet site.
Reserve Privee also offers advice and beauty ideas to bring back the natural nobility to breastfeeding and to help all new mothers feel good about themselves and comfortable with nursing. Because everything is in stock, delivery is very fast.

READ WHAT OUR CUSTOMERS SAY ABOUT US

Another innovation: our "brick and mortar" Privilege Service Store on Montreal South Shore. For more details and photos, click here

 

What MEDIAS said about us:

READ WHAT TODAYS PARENT MAGAZINE (todaysparent.com, september 2011) SAYS ABOUT US

 

READ WHAT CHATELAINE MAGAZINE (July 2011 edition) SAYS ABOUT US

 

READ WHAT SWEET SPOT INTERNET MAGAZINE (April 2011 article) SAYS ABOUT US

 

READ WHAT EVERYTHING MOM AND BABY blog says about us (September 2011)



The mom who created this concept:
Like many other new mothers, she noticed that it was difficult to be herself when she nursed around others. When you have to choose between embarrassment or disappearing behind closed doors to breastfeed discreetly, it is not easy to always remain open and serene - and no-one wants to end up "crying over spilt milk"… so to speak!


The act of nursing is noble. A woman is at the summit of her femininity. Pride ought to be part of it.
Passionate about fashion and specialized in chic and functional clothing for more than 20 years, she has made it her miss ion to offer to all new moms an interesting choice of clothes created and selected for their style, comfort, functionality, elegance and good quality.
We wish all new mothers comfort with themselves throughout this fabulous experience of breastfeeding and skin-to-skin!


Our values:
Support and encourage breastfeeding in all its dignity.
Contribute to helping change and improve attitudes towards breastfeeding.
Understand the nursing mom's needs and innovate to suit.
Offer clear and precise explanations about the products
Offer a courteous and quick service

Vivianne with daughters Justine and Anaïs

Express choices